“If I come to your shop, will there be anyone closer than six feet? Is everyone required to wear a mask?”
In recent months, that has become the first question asked of Company Flowers, rather than the usual “do you have any more of those lush pink roses with red tips that I love?”
Company Flowers’ unique floral designs are well known throughout the greater Washington market. “When COVID-19 struck, we lost more than a third of our business” explained manager John Nicholson. “No weekend home parties, no servicing caterers, no lobby flowers for smaller offices, none of the usual weddings, and several customers who enjoyed weekly flowers decided to move far out of town.” Fortunately, the business has been able to continue with a reduced staff, benefiting by its location relatively close to the DC bridges, and is looking forward to resuming growth of new business activity in the County.
The shop’s biggest drawback these days is the continued fear generated among customers about catching COVID-19. “Each day, at least two or three customers say they’ll come to our door but never venture inside” notes Nicholson. So long as that fear remains at high levels, he says, there’s no point to try to “drum up” corporate accounts from Arlington commerce because other businesses are confronting the same public fear.
of hand sanitizer upon entering. The Lee Highway business has lots to offer customers these days, from beautiful floral arrangements and greeting cards to classy reading glasses and quirky gifts for the special people in your life.
Company Flowers has been one of the stalwarts of the emerging Cherrydale commercial area. As other Arlington retail operations throughout the county have been shuttered by the COVID-19 crisis, the Cherrydale shops are growing from a local neighborhood shopping center into a broader Northern Virginia commercial enterprise. “Most everyone in Arlington and Falls Church knows about stores like Cherrydale Hardware,” Nicholson says; “Other Cherrydale shops are now becoming better known too!"