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LEE HIGHWAY NEWS

Designing Cowboy Cafe

7/6/2020

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​With the completion of a new, vibrant mural by local artist MasPaz comes the next stage in LHA’s recent Placemaking Project: designing a new outdoor space at Cowboy Café. The Café has partnered with LHA, Dominion Lighting, Potomac Paint, and Esoarc Architects to create a new design for the layout of the outdoor seating area, as well as the installation of new lighting and paint touch ups. 
 
LHA’s Communications Manager chatted recently with Matthew Rowan, VP of Residential Lighting for Dominion Lighting and Beth Boggs, Design Manager from Potomac Paint and Design Centers about how they approach projects such as these, what they envision the final product to be, and how each business is faring during COVID-19. 

Maia Potok-Holmes: Thank you so much for agreeing to chat with us about this project! We’re incredibly excited. 
Mathew Rowan: It’s my pleasure, I'm excited about the project too. 
Beth Boggs: My pleasure as well.
MPH: So, let’s jump into it. With a project as big as this one, there’s obviously a lot of preparation one needs to do. How do you each approach a project like this? 
Picture
Matthew Rowan, ©CindyKanePhotography
MR: We always start by identifying the primary use of outdoor spaces- usually there's a gathering or dining area (particularly in this case) that wants to be washed with flattering, fairly even golden light. We'd then look to the layers of background that will create views for those occupying the space. That means identifying a few features that we'd hit with a pop of light, often obliquely, to 
maximize texture while minimizing glare. After that, we'd look to add in secondary features with gentler, dimmer pools of light. And of course, all walkway areas would want to have sufficient ground lighting to prevent trips or stumbles. The end result is, when done correctly, the best example of that term used so often in lighting design: "layers of light."
BB: In terms of paint, we often start by holding a series of conversations with our clients. We listen to their vision and make suggestions based on the function of the space, the clients’ needs, and how they want to change the space. 
MPH: Matt, what are some things a lighting designer might need to take into consideration when designing an outdoor space?
MR: Aside from waterproofing constraints, lighting outside spaces actually offer a great deal more flexibility than indoor environments. We have far more scale that we can leverage, and since there aren't necessarily opaque walls and ceilings, we can often take advantage of "borrowed" landscape and vistas to add to the illuminated experience. Along with abundant darkness at night, we can add far more drama by choosing what's brightly featured and what can recede into deep shadow.
MPH: Beth, what about paint? What are some common misconceptions people have about choosing paint for their space?
BB: Clients often don’t consider how important light is to the selections of color. We suggest they try the color selected with a sample pint so they can see how the color reacts in their light and with their furnishings. One tip is to make sure all your light bulbs are the same type, color, and temperature. We also suggest, when coming into the store, they bring in samples of their carpet, tile, wood, 
Picture
Potomac Paint, ©CindyKanePhotography
counter-top fabrics, and definitely pictures so we can see the space or room. I also always suggest that clients buy premium paint and paint the recommended coats. Your paint colors will have depth and be truer to the color chip. 
​MPH: What do you envision for the final product of this project? How do you hope to make an impact?
MR: I think there's a definite goal of creating something that reflects the best of European and South American street cafe culture, with the funkiness and distinct character that makes the Cowboy Cafe such a great part of the Lee Highway neighborhood experience. If we do our job right, we'll be able to make something that, while completely new, will also feel natural and like it's been a part of Cowboy Cafe for years and years. My favorite part of a project like this is that we can make a great impact in our own neighborhood. Being able to support a partner on Lee Highway is amazing, and anything we can do to help elevate the look and feel of the corridor will create a great experience for our neighbors and friends.
BB: Agreed! I love that we are improving our local area with color and art. Blank walls are now inspiring!  
​MPH: As exciting as this project is, it was, of course, triggered by the COVID-19 shutdown. How are both of your businesses faring during this time?
Picture
©CindyKanePhotography
BB: Being an essential business we remain open during this crisis. Our sales have been off slightly, but we are very fortunate that all of our employees are healthy and safe. Every day we take precautions to clean the stores, provide gloves for those who need to select color chips, and have hand sanitizer for our customers’ use. We also now offer curbside pick- up for paint and delivery too. 
MR: We've been doing the best that we can - during the full quarantine, we were working with our customers virtually by leveraging Zoom, phone calls, and facetime. It's hard to substitute for the in-person experience of working together, particularly when you're working on something as experience-based as lighting. Now that we have our showrooms open on an appointment-only basis, we're able to have our customers back in to see, feel, and experience lighting and fixtures so that we can more easily speak to our goals and understanding of what we can actually achieve.
MPH: How might the greater Arlington community be able to support you both? Why is shopping local so important? 
​MR: If anything, stopping by for a visit to our new space would be great. We've never been able to offer the cutting edge environment that we can now, blending art, technology, and design to create a space in which you can understand and experience light in an entirely different way. The best way to shed our old reputation of just selling "things" is for folks to see it for folks to see it for themselves so that, whenever it's time for them 
Picture
©CindyKanePhotography
or their friends to rethink their lighting, they think of us.
​BB: Potomac Paint offers a wide variety of design services and products - everything from reupholstery fabrics, wallpaper and window treatments to paint chips and in store or in home design consultations. We love and appreciate the support of our community. Keep it local and we will all be strong together!
MPH: Thank you both again, so much, for agreeing to chat about all this. We’re so excited about the next steps in the project and to be working alongside Lee Highway businesses to create something special! Best of luck to the both of you. 

Connect with Our Sponsors

Dominion Lighting
Matt Rowan, VP Residential Lighting
mrowan@dominionelectric.com
www.dominionlighting.com
Potomac Paint
Beth Boggs, Design Manager
​bboggs@potomacpaint.com
www.potomacpaint.com
Esoarc Architects
Pamela Gillen, Founding Principal
pgillen@esoarc.com
www.esoarc.com
 Cindy Kane Photography
Cindy Kane, Owner & Photographer
celliskane@gmail.com  www.cindykanephotography.com
LHA's Placemaking Salon
Ginger Brown, Executive Director
ginger.brown@leehighwayalliance.com
www.leehighwayalliance.com
Arlington Arts
​
Jim Byers, Marketing Director
Jbyers@arlingtonva.us
www.arts.arlingtonva.us
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LEE HIGHWAY ALLIANCE
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​​Arlington, VA 22207 
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